The Revivalist

Hello and thank you for your feedback regarding Hyundai advertising.

Hyundai Motor America would like to thank you and other consumers for sharing concerns about a new ad titled “Wedding” which aired during the opening games of the FIFA World Cup broadcast last week. We take comments of this nature very seriously. Because of feedback like yours, we have removed the ad from all Hyundai communications and stopped airing it.

We credit the passionate World Cup viewers and Hyundai owners for raising this issue to us. The unexpected response created by the ad, which combined both soccer and religious motifs to speak to the passion of international soccer fans, prompted us to take a more critical and informed look at the spot. Though unintentional, we now see it was insensitive. We appreciate your feedback and hope you will accept our sincere apologies.

With appreciation,

Hyundai Motor America

 Customer (Tony Dingess)

06/16/2010 12:25 AM

I am writing to inform your mockery of the Christian Mass was the most
disturbing piece of advertising I have ever seen in my life, and not only
will I never remotely consider purchasing one of your products I will
zealously encourage others to avoid you like the plague. I suggest that you
try a piece of that kind of advertising on the world of Islam and see how
Hama and Hezbollah members react to it. Maybe you can put the soccer ball in
Mecca and have 100,000 Muslim faithful making a pilgrimage around it, or
have it in front of several thousand Iranian Shiites as they bow down at the
hour of prayer, oh yeah that’s right you will only mock Christians because
you think they are less likely to bomb one of your production plants. Sounds
about right.

Sincerely,
Tony Dingess
Revelation Mountain Outfitters
1 B Perry Lane

Pecks Mill, WV 25547
304-239-0570

Thank you for contacting Hyundai Motor America.

Your email has been forwarded to our Consumer Affairs team for review and follow-up.

Hyundai Consumer Affairs